About

LIVE CONFIDENT. BE YOU. FIGHT BACK.

Welcome to ActCool — not just a streetwear brand, but a statement. Born in Leesburg, VA, and built on authenticity, rebellion, and heart, ActCool is designed for those who carry weight in silence but refuse to back down.

I’m Mitch, 23 now, and I’ve been building ActCool for nearly three years. Growing up, I saw the divide between those who had it all and those who were left behind. I saw anxiety, depression, and bullying cut through people’s lives while too many stayed quiet. That silence never sat right with me. ActCool was created to fight back — to make confidence wearable and support undeniable.

This is bigger than clothes. It’s a movement. 10% of every purchase goes directly to the Anxiety and Depression Association of America (ADAA), funding real resources for real people. Every hoodie, tee, sticker, or candle carries that mission. When you put on ActCool, you’re putting on armor.

Our latest drops — from bold florals to heavy black staples — are built with one message at the core: Live Confident. Be You. The sunflower reminds us to turn toward the light, no matter how dark it feels. The dark silhouettes remind us that strength comes from struggle.

But this is just the start. My vision for ActCool goes way beyond clothing. The long-term plan is to evolve into a nonprofit that uplifts the homeless, empowers the struggling, and makes confidence a right, not a luxury. ActCool isn’t about chasing hype — it’s about building legacy, building community, and building something untouchable.

From Leesburg to the world, ActCool is for the ones who fight battles no one sees. The ones who turn pain into fuel. The ones who refuse to fold.

If you’re reading this, you’re part of it. You’re family. And if you want to connect, collaborate, or just talk — hit us in the Contact Us section below.

Thank you for rocking with us. Thank you for believing.
Let’s move different. Let’s move together.

Peace,
Mitch Gillin
Founder of ActCool